Data security and management provider Cohesity engaged Just Drive Media to build a customer advocacy program to support PR, marketing and sales goals, including driving social proof in the form of detailed reviews on key sites consulted by CTO and CIO decision makers.
Approach
Just Drive Media revitalized and ramped Cohesity’s customer advocacy program and took the lead on day-to-day management of Cohesity’s customer hub. The team educated customers on the importance of reviews and developed a cadence of creative ways to encourage customers to advocate for the brand.
Outcomes
After growing program membership by 235% in our first year, Just Drive Media has helped Cohesity drive 28k+ acts of advocacy while forging strong customer relationships. The team helped secure 400+ reviews across three key sites, with an average of a 4.8/5.0 score -- four years in a row. With 50+ positive reviews on Gartner Peer Insights between 2017 and 2020, Cohesity has consistently been named a Customers’ Choice recipient -- leading to more PR and sales enablement opportunities.
400+
Public reviews
28k+
Acts of advocacy
235%
Membership growth in first year
I have been working with JDM for about five years and just love them. They are always super responsive, creative, and easy to work with. I highly recommend them if you are looking for an agency to help support you in PR, social media or customer advocacy."
Jenni Adair
, Director of Customer Engagement and Advocacy, Cohesity
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