For X, The Moonshot Factory (formerly Google X), Just Drive Media worked with the team to elevate social media presence and storytelling. Starting with a LinkedIn profile refresh for over 40 executives, we expanded into a broader content and social strategy, combining compelling narratives, beautiful visuals, and deep audience engagement to drive exceptional growth and visibility across platforms.
Approach
The overwhelmingly positive feedback on the value of our initial LinkedIn project led X to expand the partnership to include building a sophisticated content/creative strategy and analytics program designed to elevate brand visibility, drive meaningful engagement, and provide benchmarks to help scale and iterate.
A comprehensive media and content audit and recommendations based on learnings from the executive profile-building campaign helped shape our strategy. To fully understand their ethos and work, we toured their facilities, including the “Design Kitchen,” X's hardware prototyping and design center, where X team members transform ideas into realities and solve technical challenges. We explored resources, projects, and industry opportunities and developed a strategy for content creation, community management, influencer engagements, and monthly reporting and analytics.
Outcomes
Our collaboration with X has delivered transformative results. LinkedIn content consistently features beautiful, on-brand visuals and crisp messaging, achieving engagement rates up to 10 times the industry standard.
Compelling narratives, innovative creative strategies, and meaningful audience engagement have elevated X's impact, driving a twofold increase in CTRs and engagement rates year-over-year. By fostering stronger connections with its target audience and exceeding client expectations with standout content and creative work, we’ve helped position X for sustained growth and long-term success.
ER
up to 10x industry standards
2x
CTR YOY
21%+
Follower growth after optimization
The Just Drive team have been amazing moonshot storytelling partners and creative collaborators over the last 2 years as we revamped our social presence and strategy. We’ve grown our followers and deepened our awareness with key audiences while producing content that is deeply credible, inspiring and fun!"
Libby Leahy
, Director of Communications, X, The Moonshot Factory
NEXT CASE
Dropbox